Lay flat. Load up. Pull.
Meet Billy Tote.
The ridiculously useful pull-up tote made for everyday chaos.
Lay the Billy bag flat, dump your stuff in, pull it up & go — built for beach runs, market marathons, kid gear & gym fits.
- Lay it flat, pack it, pull it up
- Folds flat for easy storage
- Tough, water-resistant
Over 500+ Aussies carry Billy
The Billy Tote
The oversized tote that lays completely flat, then pulls up and packs in seconds.
- Lay flat, load up, pull to pack
- Opens wide for easy access and organising
- Secure magnetic lock, zip pocket & key holder inside
- Tough water-resistant Oxford fabric
- Great as a gift
- Order now and have this in 2 days
- Fast shippingAustralia dispatch, free over $99
- 30 day returns
- Secure payment
Loved across Australia
Real people. How Billy made life better.
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“Thought it looked a bit gimmicky.”
Then I used it once and completely got the hype. It's so much easier than carrying multiple bags.
RW Richie W.Verified buyer -
“I already had enough bags…”
Ended up getting 2 Billy bags. One stays in the car now because I keep using it.
JT Jess T.Verified buyer -
“Didn't think I'd use it that much tbh.”
Bought it for the beach but I've used it for groceries, gym stuff, random weekend things......
AP Anika P.Verified buyer -
“I gave one to my mum and she rang me asking where I got it.”
Not to complain. She wanted another one for a friend.
AS Amanda S.Verified buyer
Give Billy, become their favourite person
Out of gift ideas? Meet Billy. The ridiculously useful tote they'll actually use, and the easiest way to become their favourite person.
Made for every moment.
One Billy Tote. About a hundred jobs. From chaotic farmers market hauls to sandy beach escapes and school drop-offs.
Holds ~45LHero colour: Wattle Yellow- 3x Oversized Towels
- Water-Resistant Base
- Secure Key Clip
Chaos Solver #01
The All-Day Beach Haul
4 Towels, 3 Sunscreens, Zero Sand In The Car.
Built wide and deep with water-resistant lining so wet rashies, sandy hats, and oversized Turkish towels pack together without bursting zippers.
What fits inside:
- 4x Turkish towels
- 2L Insulated drink bottle
- Sunscreen & sunglasses pouch
- Spare dry clothes
Ships flat, opens to 45 litres
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Holds up to 15kgHero colour: Obsidian- Crush-Proof Wide Base
- Take your water bottle
- Comfortable Straps
Chaos Solver #02
Saturday Farmers Market
Sourdough Stays Safe. Watermelons Don't Crush The Berries.
The wide-open design & reinforced base makes loading up your market haul a breeze, so you can spend less time packing and more time browsing.
What fits inside:
- 2x Sourdough loaves
- Full bunch of celery & herbs
- 4kg seasonal fruit
- Wallet & market tokens
Ships flat, opens to 45 litres
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Everything ProofHero colour: Sand Dollar- One-Hand Magnetic Snap
- Deep Wet Wipes Pouch
- Folds Flat in Stroller
Chaos Solver #03
Toddler & Park Chaos
Nappy Bags Are Small. Billy Holds The Entire Toy Box.
Snack containers, change mats, emergency monster trucks, and a spare jumper for everyone. The open-mouth silhouette lets you grab wipes with one hand.
What fits inside:
- Change mat & 6 nappies
- 3x Bento snack boxes
- Change of kids clothes
- Scooter helmet straps
Ships flat, opens to 45 litres
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Flexible 45LHero colour: Obsidian- Sturdy Stand-Up Profile
- Easy-Reach Zip Pocket
- Compact Trunk Footprint
Chaos Solver #04
Coastal Road Trip Getaway
The Unpack-Everything Car Passenger.
Ideal for the back seat: audio cables, road trip snacks, jackets, magazines, and chargers. When you reach the cabin, it unpacks in ten seconds.
What fits inside:
- 2x Warm knit jumpers
- iPad, books & power banks
- Road snacks & thermoses
- Toiletries wash bag
Ships flat, opens to 45 litres
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1m wide laid flatHero colour: Sand Dollar- Fits All The Snacks
- Spill-Proof Wide Base
- Cutlery & Napkin Pocket
Chaos Solver #05
The Perfect Park Picnic
Blankets, cold drinks, cheese boards & zero awkward double-trips.
Pack the picnic rug, cooler packs, containers, and cutlery without juggling three separate bags. The wide base stays upright on grass so nothing tips over.
What fits inside:
- Picnic blanket
- Reusable cutlery set
- Snack containers
- Drink bottles
Ships flat, opens to 45 litres
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Holds 45LHero colour: Obsidian- Holds Sports Gear
- Water-Resistant
- Durable Heavy Canvas
Chaos Solver #06
Weekend Sports & Training
Cleats, sweaty kit, oversized water bottle & post-match layers.
Built tough for muddy ovals, court sidelines, and high-intensity training. Drop sweaty activewear straight in, grab your shaker from the dedicated sleeve, and pack up in seconds.
What fits inside:
- Sports shoes
- Water bottle
- Gym towel
- Spare athletic kit
Ships flat, opens to 45 litres
Shop the Billy Tote-
Pull-Up Packing
Lay Billy completely flat, stack your gear right in the center, and pull the sides up to pack in seconds.
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Folds Flat To 3cm
Tuck it in your glovebox, under the stroller, or inside your suitcase between adventures.
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Water-Resistant Oxford
Tough, water-resistant Oxford fabric shrugs off sticky spills, damp beach sand, and everyday chaos.
Billy's little helpers.
Plays well with othersAccessories for people who carry half their life around. Build your daily setup for work, swim, or baby duty.
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Shoulder Cushion
$7.95
Soft extra cushioning when your Billy is fully loaded.
- Soft cushioning
- Made to fit Billy
- Reduces shoulder pressure
View detailsSold out -
Billy Mesh Mates | Reusable Cotton Produce Bags (3-Pack)
$9.95
Reusable mesh bags made to organise your Billy.
- Organic cotton
- Suits Billy to a tee
- Machine washable
View detailsSold out -
Waterproof Phone Pouch (Coral Pink)
$14.95
Waterproof, floating protection to complete your Billy set.
- Fits all phones
- Floats on water
- 100% Waterproof
View detailsSold out -
Waterproof Phone Pouch (Mako Blue)
$14.95
Waterproof, floating protection made for days out with Billy.
- Fits all phones
- Floats on water
- 100% Waterproof
View detailsSold out
The Billy Guarantee
Built for everyday chaos, backed by us.
No fuss, no complicated fine print. Just thoughtful design and dependable Aussie service.
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Dispatched from Australia
Fast Aussie Shipping
Reliable shipping to every corner of Australia, tracked with Australia Post.
Free shipping over $99
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Risk-Free Trial
30-Day Easy Returns
Pack it, test it, live in the chaos. If it's not love, send it straight back.
30 days peace of mind
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256-Bit SSL
100% Secure Checkout
Protected checkout supporting Apple Pay, Google Pay, Visa, Mastercard, Amex, Afterpay & PayPal.
Encrypted & safe